Case study: CRM and Telegram routing for leads

Website leads were scattered across channels, some inquiries were missed, and the team could not see the full path from traffic source to lead handling.

The task was to build a single lead route: website form, validation, CRM, Telegram alert, source attribution and duplicate control.

What was implemented

Defined the lead payload with UTM, referrer, source page and service type.
Configured webhook delivery to CRM with tags and ownership rules.
Added Telegram alerts for immediate response to new leads.
Implemented fallback logic to prevent lost leads when an integration fails.

Impact

Lead loss

lower

leads have a backup delivery channel

Attribution

clearer

CRM stores source and landing page data

Response SLA

better

managers receive structured alerts immediately

Stack

CRM APITelegram notificationsWebhook routingUTM attribution

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